It seems that old axiom which says that beauty is skin deep doesn’t water any more, if the findings of a new survey are to be believed. The survey shows that to have glowed, toned and flawless skin is the top priority for many around the world and consumers are ready to adopt extreme measures in their quest to possess a smooth skin. The survey also found that 78 percent people are under tremendous pressure to look at their best and the trend is not restricted to just women, even men are equally conscious to look beautiful and smart.
The survey that was conducted in 46 countries found that one in three people spend a major part of their earmarked beauty budget on skincare. However, this trend is more common amongst Asian and U.S. beauty conscious people.
The survey also found that Asians are more inclined to spend of skin whitening than their western counterparts. The finding shows that one in 10 Asian consumers buys bleaching products and 50 percent said that they would further lighten their skin had money not been a constrain.
Patrick Dodd, president of AC Nielsen Europe said;
The billion dollar beauty industry shows no sign of slowing down as beauty and personal care products have become ‘must have’ items in every household and consumers continue to take a vested interest in their skincare regime in their 30s and 40s and at this life stage have more disposable income to invest in beauty extras.
The survey also found that in future the market for facial treatments like masks, peels, serums and oils would grow many folds.
Source: Reuters
