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Hourglass is the latest cosmetic brand that is making waves in LA. The new line of luxury makeup, which has already become a hot favorite with Angelina Jolie, Uma Thurman, Demi Moore, Nicole Kidman, Julianne Moore and Naomi Watts is hip, chic and loaded with skincare benefits. The reasonably priced make up range, which has not yet been advertised, suits all skin types.

The cosmetic line consists of liquid VEIL foundation, powder, concealer, bronzing powder, blush, lipstick, lip gloss, eye liner, lip liner, mascara and many brushes.

The hottest item is the eye and cheek Hourglass Passage and Color Link Palettes which contain six eye shadows and two silky powder blushes which all fight ageing with Vitamin E, their major constituent. There are five versions of the Color Link Palette ($55) with a mix of different shades and the best part is that they come in beautiful leather case. Other palettes can be popped in or out in the case.

The best part about the powder is that it contains caffeine, which helps reduce puffiness. The cosmetic line is priced at a prices range from $15-$145.